2.0 is so 1.0. Web 2.0, Identity 2.0, Business 2.0, they are all so 2005. So it is with great pleasure that today, I announce the all new, 2.0 2.0. The second generation 2.0. It has more dots, and more oh’s. It is a pardigm shift in the way the creative mash-up culture will version versions. So hold on tight to your long tails, we are going vertical, the future is now, or was it yesterday?